Business

Now, it’s not an understatement to mention that the world economy was crippled and brought to its knees due to the global pandemic. Long-standing companies went out of business, people were displaced without work, and that’s just the tip of the iceberg. However, we’ve been able to persevere and see the light of day, and […]

You will dedicate years of your life, your financial stability, and your efforts to making sure that you achieve even the lowest levels of success for your business. You will micromanage and control every aspect of your venture to keep yourself in a profitable position. Hiring employees, getting involved in the manufacturing process, taking out

A buyer persona is a representation of your target customer. The best way to market your business is to know who your target audience is. Creating a buyer or marketing persona gives you that power. They allow you to get to know who you are creating a message and product for. But contrary to how

Most people buy properties for their enjoyment and personal use. But for some, they think beyond such reasons and see new properties as investments. Have you ever thought of becoming a landlord? There is no shortcut to being one. Here are some key things you must remember if you want to take this path. Invest

The health and wellness industry is growing at an exponential rate as people are becoming more conscious of their lifestyle choices. At the forefront of this trend is the market for healthy food. If you’ve got a supply of fruits and vegetables that you want to make good use of, then starting a vegetable and

Making successful art is an inherently subjective activity. Trends come and go; people’s tastes are always evolving. Trying to make a living in this unpredictable field is a risky enterprise. The stereotypical image of the struggling artist exists for a reason. Even in modern times, with the ability to instantly upload and share images of

Running a business has its challenges, particularly now during the pandemic. There are many ways to make sure you can boost sales and tap new markets. But, like every experienced business owner or manager can tell you, the best way to make and continue making profits is through repeat customers.   Now, there are a

Very few employers take the time out to learn about their employees’ psyche. That’s what separates the best employers from the mediocre ones. The best employers strive hard to make their workers happy. They have discovered the perfect balance between making a profit and compensating their employees. That’s what employees demand from every employer they